Post by account_disabled on Apr 30, 2024 8:19:35 GMT
Click on the image and check out more pieces from the brand! (Photo: Reproduction/Instagram @chloe) In the 1960s, the brand was part of the generation that defined what would become French ready-to-wear, focusing on young and modern clothes, with a delicately audacious spirit. Mainly after Karl Lagerfeld, aged 28 at the time, took over creative direction in 1966 and transformed it into the beloved brand of different celebrities, such as the former first lady of the United States Jackie Kennedy, the opera singer Maria Callas Maria Callas, Brigitte Bardot and Grace Kelly. In 1985, the French brand was acquired by the Dunhill Holding group (currently Richemont) and its global notoriety increased even further.
At the end of this decade, already with a tired and old image in the world of fashion, the French brand decided to make a huge turnaround by investing in the rejuvenation of its brand, mainly with stylist Stella McCartney, who, from 1997 onwards, took over the creative direction. and reinvented the brand once again with a romantic mix, creating a collection of vintage lingerie, which Canadian Pharmaceutical Email List propelled Chloé to a new level of success. With Stella's departure in 2001, her former assistant, Phoebe Philo took over creative command of the brand. The young designer quickly added a personal and sensual touch to the collections. A year later, the brand launched its first collection of bags, shoes and leather goods on the market. Chloé sweater made with recycled cashmere. Click on the image and check out more pieces from the brand! (Photo: Reproduction/Instagram @chloe) Chloé sweater made with recycled cashmere.
Click on the image and check out more pieces from the brand! (Photo: Reproduction/Instagram @chloe) In 2011, Scottish Clare Waight-Keller took on the coveted position of creative director of the French brand, creating the lines of women's and children's fashion, beachwear, lingerie, accessories, jeans, glasses and perfumes. Currently, Uruguayan Gabriela Hearst is in charge of the brand. Like other brands, Chloé has a great commitment to sustainability. In 2021, it became the first luxury brand in Europe to obtain the B-Corp (Benefit Corporation) seal. This is considered the highest standard in sustainable companies, certification is provided by the NGO B-Lab, founded in 2006, in the United States. The previous year, it announced a series of internal changes to become more sustainable.
At the end of this decade, already with a tired and old image in the world of fashion, the French brand decided to make a huge turnaround by investing in the rejuvenation of its brand, mainly with stylist Stella McCartney, who, from 1997 onwards, took over the creative direction. and reinvented the brand once again with a romantic mix, creating a collection of vintage lingerie, which Canadian Pharmaceutical Email List propelled Chloé to a new level of success. With Stella's departure in 2001, her former assistant, Phoebe Philo took over creative command of the brand. The young designer quickly added a personal and sensual touch to the collections. A year later, the brand launched its first collection of bags, shoes and leather goods on the market. Chloé sweater made with recycled cashmere. Click on the image and check out more pieces from the brand! (Photo: Reproduction/Instagram @chloe) Chloé sweater made with recycled cashmere.
Click on the image and check out more pieces from the brand! (Photo: Reproduction/Instagram @chloe) In 2011, Scottish Clare Waight-Keller took on the coveted position of creative director of the French brand, creating the lines of women's and children's fashion, beachwear, lingerie, accessories, jeans, glasses and perfumes. Currently, Uruguayan Gabriela Hearst is in charge of the brand. Like other brands, Chloé has a great commitment to sustainability. In 2021, it became the first luxury brand in Europe to obtain the B-Corp (Benefit Corporation) seal. This is considered the highest standard in sustainable companies, certification is provided by the NGO B-Lab, founded in 2006, in the United States. The previous year, it announced a series of internal changes to become more sustainable.